About Us

Our story

The Pro Touch Global story

Pro Touch distinguishes itself through comprehensive basketball training, prioritizing personalized attention and skill enhancement. Our proficiency extends to meticulous analysis of players' strengths and weaknesses, crafting tailored development strategies, and refining both physical and mental aspects of the game. Furthermore, Pro Touch has consistently assumed a leadership role in international initiatives, collaborating with the NBA to significantly contribute to the sustained success of the Basketball Without Borders program and the Basketball Africa League since 2017.

Mike Mitchell and Jarvis Craft are the dynamic founders of Pro Touch Global Player Development.
Mike's journey in basketball is deeply influenced by his late stepfather, BJ Johnson, a legendary figure in the NBA world. With an illustrious career spanning 27 years as an NBA scout, BJ Johnson was a paragon of basketball acumen, whose insights and methodologies greatly shaped Mike's approach to the game. Under BJ's mentorship, Mike developed a keen eye for talent and a deep understanding of what it takes to excel at the highest levels of basketball. This legacy is evident in Mike's expertise, which encompasses both physical and mental skills training. His approach reflects a blend of inherited wisdom and his own experiences, making him a sought-after consultant in NBA and WNBA player development circles.

Jarvis, having played JUCO ball at Miami Dade, brings intensity and battle-tested experience to the team with his keen eye for talent from a lifetime of training. Together, they created Pro Touch Global Player Development, a training program that goes beyond static drills, providing real game scenarios to foster instinctive decision-making. Their mission is to inspire and change lives, not only for themselves but also for their families and friends, making a lasting impact in player development.

Our mission

Attain maximum performance

Our training approach at Pro Touch is all about creating real game scenarios. We don't believe in static drills where cones don't move. We want our players to be in the game, reacting instinctively and making confident decisions. When they step on the court, we want them to feel that energy and motivation. It's about giving them the tools to excel and helping them reach their full potential.

We have trained notable players like Trey Young, Bobby Portis, De'Aaron Fox, Charlie Collier and dozens of professionals at all levels and rising talent. What sets us apart is our genuine care and the relationships we build. We want to change lives, not just for ourselves but for our families and friends. Our mission is to make a lasting impact in player development, creating inspiration and positive change every day.

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